Mewing is a workout for your jaw.
Developed by orthodontist Dr. John Mew, mewing proponents claim that the technique can improve the shape of your face by adding more definition to the jawline.
And there are a growing number of YouTube and TikTok videos showing people how to do mewing the right way. These videos tend to cause a heated debate in the comments section where people discuss whether or not the technique works.
There’s also a sizeable sub-trend of “I tried mewing for 30 days” videos and Instagram posts.
The mewing trend is currently focused on an equipment-free DIY approach. But as this topic continues to grow, there are plenty of opportunities out there for equipment, courses and even coaching that help people get better results from mewing.