Searches for cocktail smokers have more than doubled since we first covered them in March. And demand looks set to overtake the previous winter peak later this year.
A cocktail smoker is a device for injecting smoke into cocktail drinks.
Specifically, the device burns wood chips, which pipes smoke through to a glass box. This gives the drink inside a strong smoky flavor.
The first iterations of this product were designed for pro mixologists. But a variety of no-frills cocktail smokers have recently launched on Amazon. Including a best-seller that generates an estimated $97.4K in monthly gross revenue.
Cocktail smokers are part of the Physical Product Long Tail meta trend.
We’re seeing a growing number of long tail DTC products hit the market. Other examples of this trend include custom keycaps, galaxy projectors, mom jeans, and blue light glasses.