Searches for “dog diapers” have increased 95% in the last 5 years.
Dog diapers are just what they sound like: diapers for dogs who haven’t been potty-trained. Or for older dogs with incontinence.
There are many different categories within the dog diaper space:
“Belly band” diapers for male dogs, full wraparound diapers with tail holes, escape-proof diaper overalls, and more.
There are even Amazon Basics dog diapers.
Dog diapers are part of the “pet hygiene products” meta trend.
There are two trends working together to drive demand in pet hygiene products: First, pet ownership rates are increasing each year. Second, new house sizes are shrinking at the same time.
Examples of booming pet hygiene products include:
Nail grinders: used to trim dog nails more easily than traditional dog nail clippers.
PrettyLitter: dust-free cat litter that detects health problems in urine by changing color.
Litter-Robot: a self-cleaning litter box.
As well as dog toothpaste, cat pheromones, pet wipes, and Grannick’s Bitter Apple.