Disposable vapes

Disposable vapes are becoming more and more popular in the market.


Some disposable vape companies escaped strict regulations by using synthetic nicotine which frees the products from being classified as a tobacco product. This let companies launch certain flavors and youth-targeting marketing campaigns that could more easily evade other regulations too.

This is not the only kind of labeling arbitrage where companies take advantage of category differences. Since alcoholic beverages don’t require nutrition labels and therefore calorie counts, some beverage companies lean into this and make especially sweet alcoholic drinks; consumers love the sweetness and the beverage company doesn’t have to worry that consumers will balk at the calorie count.

The consumer's final decision

Disposable vapes, compared to normal vapes, are a closer fit with the way people consume cigarettes, where the cost is mainly continuous; traditional vapes have an upfront cost, from the device, then a recurring lower price from the cartridge. This makes them easy to keep using, but harder to start compared to cigarettes; a disposable vape can be purchased spontaneously and consumed immediately. Even though a rechargeable device like Juul makes more sense in the long run, the larger upfront purchase is difficult to mentally swallow for many consumers living paycheck to paycheck.

A single disposable vape has roughly the nicotine content of a pack of cigarettes and usually costs $10, meaning that it's more expensive than cigarettes in most states. But even cigarettes require the upfront purchase of a lighter, making a disposable vape the least locked-in form of nicotine consumption. Disposables, like cigarettes, have no charging, no refilling, and no leaking—they’re use-then-discard.




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