Author: Mark

[Trends] Dog diapers

Searches for “dog diapers” have increased 95% in the last 5 years. Dog diapers are just what they sound like: diapers for dogs who haven’t been potty-trained. Or for older dogs with incontinence. There are many different categories within the dog diaper space: “Belly band” diapers for male dogs, full wraparound diapers with tail holes,…

[Trends] Wow Bao

Some of the most successful companies of the last ten years built an asset-light version of an existing industry: Airbnb is famously the world’s largest hotel chain despite not owning any hotels, just as Uber is the biggest taxi service despite not owning any taxis. Wow Bao is a ghost restaurant chain that takes this…

[Trends] At home sleep study

In communities like Reddit’s 22,000-member strong sleep apnea subreddit, which is growing at 40% each year, members commonly trade tips on the best way to get a specific diagnosis that optimizes for insurance coverage. A growing trend, health companies have inverted the typical medical model by essentially offering prescriptions as a service. Rather than doctors…

[Trends] The Pink Stuff

The Pink Stuff is a household cleaning products brand. The label has become a viral sensation on social media. #ThePinkStuff videos have amassed 230M views on TikTok, often featuring alongside #TikTokMadeMeBuyIt (4.5B views). These videos primarily feature The Pink Stuff’s cleaning paste, designed for use on stains. The product has received over 78K ratings on…

[Trends] Japandi

Japandi is an interior design style that combines elements from Japanese and Scandinavian traditions. A survey from Furniture Today found that 29% of consumers cite “modern” as their favorite home decor style – up from just 9% two years ago. The same survey found that “traditional” was the second most popular style, chosen by 23%…

[Trends] Creative Fabrica

Creative Fabrica is Etsy for graphic design. In other words, it’s a marketplace for digital content like fonts, icons and illustrations. With over 1 million assets currently available (and growing fast). Aside from a la carte purchases, Creative Fabrica also offers product bundles and subscriptions. For example, their “All Access” subscription plan allows unlimited downloads…

[Trends] Prebiotic soda

Prebiotic soda is a carbonated beverage containing compounds to stimulate gut bacteria growth. Searches for prebiotic soda were already on the rise. But the emergence of Poppi, a prebiotic soda containing apple cider vinegar, has accelerated growth in this category. According to Poppi’s founder, their product is currently sold in 2,000 stores. And they’re on…

[Trends] Cambly

Cambly is a marketplace for conversational English tutors. Unlike some of its competitors, Cambly doesn’t use structured lessons with ongoing schedules. It’s strictly for casual, on-demand chatting. It also doesn’t require tutors on the platform to have a certificate or degree of any kind. They just need to be native English speakers. This ensures there’s…

[Trends] CBN gummies

CBN is a cannabis-derived compound with effects similar to CBD. Like CBD gummies, CBN gummies can be used for stress relief, relaxation and as a sleeping aid. There is also evidence that CBN may relieve pain. However, there are differences. For example, CBN acts as an appetite stimulant, while CBD suppresses appetite. And while CBD…

[Trends] Liteboxer

Liteboxer is a smart boxing workout pad. The pad is made up of six circles, which the user punches when they illuminate. The hit zones light up in time with the beat of the music being played. Liteboxer comes with an up-front cost ($1495) along with a subscription for live classes ($29/month). Cofounder Todd Dagres…

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