Author: Julian

travelling motorbike

Where To Travel On MotorBike

Do you remember those dull household journey that you took when you were a kid? You were stuffed in the back of a station wagon for days at a time, following your moms and dads’ schedule. Now is your opportunity to redeem those unpleasant days and see the nation by yourself terms. The United States…

Freeze-drying strawberries

Freeze-drying strawberries Non sugar ingredient ?

Cereal companies are often at the forefront of adopting new kinds of preserved fruit. Since freeze-dried fruit has low water content, they’re mostly sugar, so buyers like the taste and cereal companies like the fact that they can say “no sugar added” by removing the non-sugar components of an ingredient. These strategies help cereal companies address the…

Electric Ballon Pumps Reviews

The average number of balloons per party is on the rise – a shift surprisingly caused more by economics and the environment than social media. As ecommerce proliferates, bulky products like helium balloons get less popular because they’re harder to deliver. This is affecting party stores: much like gasoline brings customers into convenience stores, balloons…

wow bao restaurant chain

Wow Bao Restaurant Chain

Some of the most successful companies of the last ten years built an asset-light version of an existing industry: Airbnb is famously the world’s largest hotel chain despite not owning any hotels, just as Uber is the biggest taxi service despite not owning any taxis. Wow Bao is a ghost restaurant chain that takes this one…

Gush Paint - Purify Air Sustainable Wall Car Painting

Gush Paint – Purify Air Sustainable Wall Car Painting

Some companies experiment with marketing their brands in hotels and airports; they’re a way to get exposure to customers who will then try the brand at home. Gush paint, which sells wall paint designed to absorb pollutants, is using a similar approach: they landed a large health system as a customer, and painted many of…

structured data

What is really Structured data ?

First, the nutshell answer: structured data is everything a search engine would want to know about a webpage, all organized by agreed standards and written into the page code for easy access by all search engines. Now, starting over with a little more detail (and ending with Why You Care): Webpages are created using HTML—which…

voicemod game changer voice

VoiceMod: a voice changing tool for gamers

Voicemod, a voice changing tool for gamers, uses a creative pricing strategy and a similarly brilliant defensive SEO strategy. For years, video games have let players customize their character’s looks. But if they chat with other players during the game using services like Steam (over 100M monthly active users), they still have their real-world voice….

Three Business Lessons from the 80/20 Rule

We love any useful rule of thumb, but this is one of the best in the world. It’s called the Pareto Principle, though you might have heard it called by a different name: the 80/20 Rule. The 80/20 Rule is pretty simple: for many events, 80% of the effects will stem from 20% of the causes,…

qr code again

QR’s COVID Comeback or The Little Barcode That Could

Like all decades (with the possible exception of this one), the ’90s brought good innovations (Nirvana) and bad ones (the Macarena). One of the good ones was a little square called the QR code, which promised to “revolutionize” inventory tracking and advertising and increase the value of Beanie Babies. And then… silence. QR codes didn’t…