Magnesium gummies Chart
Magnesium gummies are high-dose magnesium supplements in gummy form.
Studies suggest that up to 75% of people don’t meet their recommended daily intake of magnesium.
Which is leading to increased demand for magnesium supplements – including gummies.
According to a report by retail analytics company ClearCut, the magnesium supplement category on Amazon has grown from $8M to $14M over the past two years. And that sales of magnesium gummy supplements have grown by 130%.
Magnesium gummies are part of the Gummy Supplement meta trend.
Gummies are becoming the de facto delivery system for a wide range of vitamins and nutrients.
(In fact, vitamin gummy supplement sales are up 60% YoY.)
For example, the ACV gummy company Goli Nutrition reports that their brand of apple cider vinegar gummies are now “the single largest health product SKU”.
Other growing gummy product categories include sleep gummies, hair gummies, turmeric gummies, and collagen gummies.